Every brand has a story, and ours is all about NATURE. Wax is an organic component out of nature's gifts. So, here came KINDLE “natural molded wax” to represent the nature's impressive gifts. We built KINDLE’s identity based on the primary nature components; The Sun and its golden resonating light with hues of yellow. Desert and its smooth sand grains with a palette of nude shades. Mountains with the gradients of brown wild rocks. Water and the pure waves reflection with a touch of variant blue. Greenery of trees and the evergreen nature gifts. While contemplating the chosen nature components, we blended the natural elements together, creating a variety of color palettes with an identity to stand out. We also customized candle lines with fruits & flowers scents and for weddings & baby showers.